Pick a cluster header to see cluster-level views, or expand a cluster and pick a topic.
| Year | Journal | Title | Link |
|---|---|---|---|
Double-click a topic to set Topic A, then double-click another to set Topic B. The card below reports observed co-exposure, the 95% interval from 500 simulated worlds, the z-score, and the bridge's rank among all 2,556.
Topic A
— double-click to set —
Topic B
— double-click to set —
About this site
This is the public companion site to the paper that introduces the topic-cluster-bridge (TCB) methodological framework for reviewing a decade of advertising scholarship.
How to read each tab
Topics & Clusters. The 72 topics, grouped into 8 thematic clusters. Each topic shows its top Prob and FREX words, its overall prevalence, how it has trended across years, how strongly each journal has emphasized it, and its most representative papers.
Papers. All 1,674 peer-reviewed articles. Filter by year or journal, search by title, then click any row to see that paper's top topics.
Bridges. Each of the 2,556 unique topic pairs. Pick two topics; we report the observed co-exposure (sum of the products of topic proportions across articles), the 95% interval from 500 simulated worlds (the same procedure as in the paper), the z-score, and where the pair ranks from most underdeveloped to most overdeveloped.